Newell Rubbermaid Inc.
) - the producer of Sharpie pens and Rubbermaid containers - is
on the threshold of a new growth phase with the development of a
state-of-the-art Design Center in Kalamazoo, Mich. The new
center, ideally located in a region known for its talented pool
of designers from around the world, will be spread over 40,000
square feet, employing up to 100 design professionals.
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Slated to open in early 2014, the center will demonstrate
superior potential in design and innovation by gathering the best
international talent to work on an extraordinary portfolio of
major brands. The blue print for this one-of-its-kind facility
has been sketched to encourage creativity, providing a platform
to best utilize new ideas and technologies to benefit the
This facility will assist designers at studios and immersion labs
along with marketing and R&D teams to develop and evaluate
new creations, all under one roof. The company's brand studios
will cooperate with designers using enhanced software, while
immersion labs for priority businesses along with design and
marketing groups can test new product samples to evaluate their
Additionally, Newell continues to invest in new talent
specializing in designing skills to work alongside the existing
industrial and graphic design teams. The company successfully
demonstrated its commitment to design with the appointment of
Chuck Jones to its team last September.
Newell Rubbermaid is one of the leading manufacturers of home and
office products in the U.S. The company also possesses a strong
portfolio of widely popular brands such as Sharpie, Paper Mate,
Dymo, Expo, Waterman, Parker, Irwin, Lenox, Rubbermaid, Levolor,
Graco, Calphalon and Goody.
Leveraging its strong brand equity, Newell Rubbermaid expects
core sales growth of 2%-4% and adjusted earnings in the range of
$1.78-$1.84 per share for fiscal 2013.
Further, we believe that Newell's Project Renewal program will
help it reduce operating costs and complexity of the
organization, while it will increase investments in the most
important growth areas within the business. The company is
expected to be saving a cumulative $270-$325 million annually
from the middle of 2015.
Newell currently holds a Zacks Rank #3 (Hold). Other stocks worth
considering in the consumer goods industry are
Avery Dennison Corporation
Prestige Brands Holdings Inc.
). Avery has a Zacks Rank #1 (Strong Buy) while Jarden and
Prestige Brands carry a Zacks Rank #2 (Buy).