General Mills Inc.
) popular brand Yoplait recently launched the Go-GURT Protein
yogurt. Available in tubes, this yogurt offers 5g of protein per
2.25oz serving. These yogurt tubes are expected to appeal to kids
and are available in various flavors like Strawberry Superstar,
Mighty Fruit Punch, Berry Extreme, and Burstin' Berry Lemonade.
With changing consumer preferences, there is a huge demand for
new products that are both tasty and healthy. These products
target the growing number of health conscious consumers who
understand the importance of nutritious packaged food. These
yogurt tubes pack in a good portion of calcium, Vitamin A and D
and devoid of high fructose corn syrup, artificial flavors,
sweeteners and colors.
Yogurt is one of the most important categories of General Mills.
However, the U.S. yogurt business has been challenging for
sometime as increased sales prices in response to dairy cost
inflation is reducing the competitiveness of its products.
With the latest brand building and product innovation
initiatives, the company expects its U.S. yogurt business to
return to growth in fiscal 2014. The company intends to launch a
new line of Yoplait Greek strained yogurt in 2014. The company
has several products lines planned for its yogurt business in
Europe and U.K.
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General Mills carries a Zacks Rank #3 (Hold).
Other consumer staples stocks that are worth considering include
Boulder Brands, Inc.
Pinnacle Foods Inc.
Dole Food Company Inc.
). Pinnacle Foods carries a Zacks Rank #1 (Strong Buy), while
Boulder Brands and Dole Food Company carry a Zacks Rank #2 (Buy).