New Stock Coverage: Denture Maker Prestige Brands Holdings, Inc. Puts Its Money Where Its Mouth Is

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From a praiseworthy Priceline ( PCLN ) - up 3.91% for its ninth straight gain - to Nine West owner Jones Group ( JNY ), which jumped 7.58% to a fresh 52-week peak, Wall Street's fat cats clearly love their nine lives. (The imminent return of arch nemesis client number nine ? Not so much.) As the S&P 500 (^GSPC) posted another impressive increase, Ford Motor ( F ), newly favored by the Pope , reached a new multi-year peak. The auto outfit should enjoy the acclaim while it lasts, for it never does. Meredith Whitney, who has gone from a free lunch to a public grilling in the space of 48-hours, can attest to that.

There are no top-tier economic reports released today. On the earnings front, expect quarterly announcements out of Helen of Troy ( HELE ), Hi-Tech Pharmacal ( HITK ), and Wolverine World Wide (WWW).

Atlas Resource Partners, L.P. (ARP): JPMorgan launches the limited partnership at a Neutral.

Autodesk, Inc. (ADSK): Boutique broker B. Riley has a new Neutral on the tech name.

Franklin Electric Co. (FELE): FELE is a fresh Outperform with Wedbush.

Oxford Industries, Inc. (OXM): Roth Capital resumes Buy-rated coverage on OXM, whose brands include Tommy Bahama.

Prestige Brands Holdings, Inc. (PBH): Shares are begun with a Buy at B. Riley & Co, whose price objective is $38 on an outfit it says has 70% of sales in 14 key labels that they believe are capable of 6% to 8% annual growth. Its brands include Efferdent dentures, Luden's cough drops, and Dramamine motion sickness products.

SolarCity Corp (SCTY): Maxim Group has a hold on the alternative energy outfit.

Technology Stocks : Piper Jaffray picks up Seagate Technology PLC (STX) at a Neutral and has a new Overweight on Western Digital Corp (WDC).

Verastem Inc (VSTM): Cantor Fitzgerald covers the company at a Buy and assigns it a $22 target price. Catalysts include the potentially imminent start of a Phase II trial to treat mesothelioma with VS-6063.

(See also: Stock Upgrades: Hewlett-Packard Company Continues Its Impressive Turnaround and Stock Downgrades: Run From the Robots of Intuitive Surgical, Inc. )



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Stocks

Referenced Stocks: F , HELE , HITK , JNY , PCLN

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