In an attempt to protect product authenticity and brand
Avery Dennison Corporation
) has introduced the Select Solutions Security portfolio. The
portfolio features a variety of label materials to make consumers
aware of tampering and counterfeiting.
Avery's Security materials utilize elements such as
two-dimensional holograms and in-label watermarks and threads.
These unique features are designed to meet customers' needs and
challenges. The features will also assure them about the quality
of the product. However, if the elements are broken or missing,
customers will become alert on fake goods.
The Security portfolio comprises customizable ultra-violet and
infra-red print options, enhanced thermal transfer graphic
solutions and chemical-resistant coating for liquid products. In
addition, the portfolio features low minimum order quantities and
same day price quotations. It will also ensure lesser delivery
time of four-day shipping and address specific customers' needs
of unique application labeling.
The introduction of this portfolio is in sync with the company's
commitment to introduce a full series of Select Solutions
portfolios. The portfolio will also help in delivering healthy
organic growth to Avery's Pressure Sensitive Materials segment.
Avery's first Select Solutions portfolio of pressure sensitive
materials is a collection of Holographic label materials ideal
for commemorative products and seasonal packaging. These advanced
labeling materials utilize a multi-layered coating to refract
light and create a variety of optical effects comprising
iridescent and prismatic visuals.
Avery continues to expand in both its core segments -
Pressure-Sensitive Materials and Retail Branding and Information
Solutions. Additionally, the divestiture of the underperforming
Office and Consumer Products unit will help Avery to focus on
these core segments and increase its growth profile.
Pasadena, Calif.-based Avery Dennison manufactures
pressure-sensitive materials and tickets, tags, labels and other
converted products. Avery has over 200 manufacturing and
distribution facilities across more than 60 countries.
Avery, which operates in the office supply, labeling and
packaging industry along with
CompX International Inc.
A.T. Cross Company
United Stationers Inc.
), currently holds a Zacks Rank #2 (Buy).
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