Logitech International SA (
introduced a new product for better and enhanced customer
satisfaction with the launch of the first iPad keyboard.
The keyboard has been specially designed for classroom
environment with added advantages of spill resistance and
enhanced durability, which gives it a key lifespan of more than
five million strokes. In recent times, more schools are
purchasing iPads for use in smart classrooms. Teachers often
faced technical hitches while simultaneously pairing multiple
iPads with multiple wireless Bluetooth keyboards. LOGI's new
wired Keyboard for iPad is a likely solution to this problem.
This easy plug-in keyboard has full size keys with other familiar
short cut keys and a Home button that make it a perfect
substitute and advancement over the normal keyboards.
The keyboard is planned to be available for sale in the U.S.
from Aug 2013. There will be two varieties for this product - one
with an integrated Lightning Connector and the other with a
30-pin Connector. Both the variations will be priced at
Given the increasing popularity of smart phones and tablets,
Logitech intends to tap this high potential market, which is
still under-penetrated in terms of accessories. Recently,
Logitech launched a number of other new and innovative products.
The mort recent lineup includes
Logitech Keyboard Folio
Logitech Keyboard Folio mini
. These new tablet and gaming accessories are expected to benefit
the company in the long run. In the last reported quarter (4Q13),
tablet accessories represented the best-performing retail product
category with sales increasing a robust 332% year over year to
Logitech has a Zacks Rank #3 (Hold) while other industry
Synaptics Inc. (
Electronics for Imaging, Inc. (
both have Zacks Rank #1 (Strong Buy). However another industry
eMagin Corp. (
carry a Zacks Rank # 2 (Buy).
ELECTRN IMAGING (EFII): Free Stock Analysis
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