In a move to financially educate Brazilians,
Fair Isaac Corporation
) launched a mobile game- FICO Missao: Positivo in Brazil. The
game is accessible on Android and iOS mobile operating
The game is expected to test a consumer's financial knowledge,
reward them with status and coins, and make learning about
essentials of personal financing an entertaining thing. The game
has been specifically designed to enable players recognize their
financial obligations and help them understand the working
process of credit. The game also provides tips on maintaining
good credit behavior.
Fair Isaac's game will make financial education fun for the 30
million smartphone users in Brazil, majority of whom are young
adults and belong to the rising middle class.
Fair Isaac's mobile game launch is an innovative way to
financially educate Brazilian consumers, 45% of whom are
unbanked. Moreover, 25% of Brazil's middle class population and
75% of segments D & E face credit restrictions.
Fair Isaac is a leading predictive analytics and decision
management software firm. The company's analytics software has
helped multiple industries to administer risks, avoid frauds,
make profitable decisions and maintain strong customer
relationship. The company uses open-source standards and cloud
computing to reduce costs and speed up work
Fair Isaac currently carries a Zacks Rank #4 (Sell). Better
placed companies in the computer and technology sector include
AVG Technologies N.V.
Alliance Fiber Optic Products Inc
). While Alliance Fiber and Ciena both carry a Zacks Rank #1
(Strong Buy), AVG Technologies has a Zacks Rank #2 (Buy).
AVG TECHNOLOGS (AVG): Free Stock Analysis
FAIR ISAAC INC (FICO): Free Stock Analysis
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