New maXTouch Controllers from Atmel - Analyst Blog

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In a bid to offer touch-enabled functionality and convenience on larger screens, Atmel Corporation ( ATML ) recently expanded its family of maXTouch S touch controllers with the introduction of Atmel mXT540S that has enhanced nodes and capabilities.

Atmel is focusing more on its core microcontroller business with the introduction of the latest products as it aims to target high-growth businesses. The new Atmel maXTouch mXT540S, featuring 540 nodes, provides high-performance capacitive sensing for up to 7 inch touchscreens. Touch-sensing technology is one of the major growth drivers for Atmel's microcontroller business, led by increased penetration of smartphones, the rise of Android tablets, and wide usage of the latest applications in tablets, netbooks, cameras, and printers.

The high demand for the Atmel's latest maXTouch solutions are expected to improve its business in the touch sensing market. The new touch controllers facilitate enhanced user experience with passive stylus support for ultar-thin touchscreens. The consumers benefit from the large touch screens, which are more user-friendly and include thinner sensors and superior noise immunity.

Based in San Jose, California, Atmel designs, develops, manufactures and sells integrated circuit (IC) products. These products include microcontrollers, advanced logic, mixed-signal, non-volatile memory and radio frequency (RF) components. Atmel produces non-volatile memory that stores information after power is turned off and combines this with microcontrollers, digital signal processors and other logic to meet the needs of its customers.

Atmel currently has a Zacks #1 Rank (short-term Strong Buy) and a long-term Neutral recommendation. One of its competitors, Intel Corporation ( INTC ) carries a Zacks #3 Rank (short-term Hold).



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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: ATML , IC , INTC , RF

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