McDonald's Corp.
(
MCD
) recently announced the appointment of Dave Hoffmann as the
president of the Asia/Pacific, Middle East and Africa (APMEA)
region, as Tim Fenton, who currently holds the position is set to
become the Chief Operating Officer (COO) of the company, effective
July, 1.
Tim Fenton succeeds Thompson, who in the wake of the retirement
of Chief Executive Officer (CEO) Jim Skinner, will become the CEO
of McDonald's effective July 1, 2012.
Dave, who is presently the Senior Vice President of McDonald's
Asia, Pacific, Middle East and Africa (APMEA), will also join his
new office from July 1. He boasts of valuable experience of 16
years with McDonald's and played a key role in the development of
APMEA in the last five years. During his time at McDonald's, he has
served in an array of pivotal roles.
As President of McDonald's APMEA, Dave will be responsible for
5,500 restaurants in APMEA and will report to Fenton. However, the
Japan operations will continue to be under the responsibility of
Fenton only.
Earlier, Dave was the restaurant manager for McDonald's USA and
was in charge of a various field and operational work. Prior to
that, Dave worked as Senior Director for both North America and
Global Strategy and Execution. He also spent four years of his
career with the McDonald's Japan Executive Team and contributed
significantly in the successful restructuring of Japan's
franchising system.
We remain optimistic about Dave's appointment and expect the
region to flourish under his leadership. We also expect the
transition to be smooth as all the promotees have long been
associated with the company.
McDonald's, which competes with
The Cheesecake Factory Inc.
(
CAKE
) and
Yum! Brands Inc.
(
YUM
), currently retains a Zacks #3 Rank, which translates into a
short-term Hold rating. We are maintaining our long-term Neutral
recommendation on the stock.
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