) announced the launch of a slim, protective keyboard cover
called Logitech Ultrathin Keyboard mini. This cover is
specifically designed for the iPad and also helps enhance the
ipad experience, from enjoying apps, movies and photos to
providing a comfortable typing experience while maintaining the
tablet's thin, light and sleek style.
The Ultrathin Keyboard mini has a thin aluminum cover that
perfectly matches the iPad mini and therefore ensures durable
protection despite minimal weight. Further, the powerful
integrated magnets attach the cover securely offering full-size
keys for easy typing.
The Logitech Ultrathin Keyboard mini will be available in the
U.S. and Europe from Feb 2013 and is priced at $79.99. The new
mini iPad cover also has an instant On/Off feature, enabling the
iPad mini to automatically switch on when the user opens the
cover and again switches to standby when closed.
In addition, the cover can be flipped around and the built-in
Bluetooth EasyType keyboard can be used. In the tablet market,
Bluetooth keyboards that fold up into a case or tablet stand are
most sought after, since they allow convenient travel with the
tablet as this enables turning a tablet into more of a
Given the current trend toward smartphones and tablets,
Logitech intends to tap this high potential market through its
innovative range of accessories. The launch of the iPad mini
cover is one such step toward this strategic business decision by
Logitech. In the last reported quarter (3Q13), Tablet
Accessories was the best-performing retail product category, with
sales increasing a robust 119.2% year over year to $39.4
Logitech has a Zacks Rank #4 (Strong Sell) while its
) has a Zacks Rank #1(Stong Buy) and
) carry Zacks Rank #2 (Buy).
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