In order create an innovative solution that can be used to
enhance communication and digital merchandising of products,
) recently introduced its first fully integrated, interactive
Virtual Presenter at South by Southwest Interactive (SXSW).
With this interactive digital communication through the Virtual
Presenter, 3M has created a window of opportunity to capture
data, generate leads and drive social engagements. This will
enhance the interactive experience for the users.
Though virtual presenters have been in use for the last few years
at airports and drugstores, 3M's new virtual presenter will
facilitate interactive digital communication combining several
key indigenous technology areas like light management, films,
projection, touch systems and commercial graphics.
The company will be initially launching its interactive
Virtual Presenter in April in automotive dealerships. Market
tests of the presenter are currently ongoing in New York and
3M remains focused on inventing new products and enjoying an
important competitive advantage worldwide. The continued capital
expenditure with new product launches should bolster its growth
prospects in the long run and augment its revenues.
Despite the challenging macroeconomic environment, 3M reported
record fourth quarter and full year 2012 revenue, benefiting
significantly from its businesses in the emerging markets. Total
sales in the fourth quarter increased 4.2% year over year to $7.4
billion. The company expects an organic local-currency sales
growth of 2%-5% in 2013.
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3M together with its subsidiaries operates as a diversified
technology company with manufacturing operations spread over 70
countries worldwide. It has more than 35 business units organized
into six segments: Consumer and Office, Display and Graphics,
Electro and Communications, Healthcare, Industrial and
Transportation, Safety, Security and Protection Services.
3M faces tough competition from other players in the industry
Tyco International Ltd
). 3M currently has a Zacks Rank #3 (Hold). One of its
acquarie Infrastructure Company LLC
) carries a Zacks Rank #2 (Buy).