Inventure Foods, Inc.
) teamed up recently to launch the first blend-at-home frozen
coffee in springtime this year. Seattle's Best Coffee Frozen
Coffee Blends, made from high quality arabica coffee beans, will
come in four flavors Coffee Chiller, Creamy Caramel, Very Vanilla
and Mega Mocha.
The demand for blended coffee drinks has been increasing. The
introduction of Seattle's Best Coffee Frozen Coffee Blends is
meant to capitalize on the booming demand for blended coffee.
The new product is expected to gain popularity with consumers
as it offers the convenience of making blended coffee anytime.
Also, the new product is healthy as it contains zero trans fat,
nine grams of sugar, and only 130 calories per serving.
Consumer product companies necessarily need to upgrade brands
and create differentiated value propositions for customers in
order to cater to the changing demand of the consumers. Starbucks
focuses on product innovation as one of its profit driving
strategies. Starbucks is strengthening its product portfolio with
significant innovation in at-home coffee, refreshment, health and
wellness, and tea and enhancing its core food offerings.
For instance, in the fourth quarter of fiscal 2012, Starbucks
launched its much-awaited premium single cup domestic coffee
machine, Verismo. The Verismo at-home machine, together with the
already popular VIA Ready Brew and K-Cup portion packs, is
expected to significantly expand Starbucks' presence in the fast
growing premium single cup coffee segment.
Starbucks carries a Zacks Rank #3 (Hold).
Other companies in the sector like
Krispy Kreme Doughnuts, Inc.
Red Robin Gourmet Burgers Inc.
) both with a Zacks Rank #1 (Strong Buy) are currently doing well
and are worth considering.
KRISPY KREME (KKD): Free Stock Analysis
RED ROBIN GOURM (RRGB): Free Stock Analysis
STARBUCKS CORP (SBUX): Free Stock Analysis
INVENTURE FOODS (SNAK): Free Stock Analysis
To read this article on Zacks.com click here.