New Electronic Horn System from TRW - Analyst Blog


TRW Automotive Holdings Corp. ( TRW ) is making a new Electronic Horn System (EHS) which can be used by touching the conductive area on the steering wheel airbag cover. The upgraded technology is more efficient than conventional horn systems as it provides improved visual appearance, enhanced functionality, lower actuation forces and fewer components.

The new EHS, which will be manufactured in 2014, is equipped with a lesser number of springs, silver contact, screws and fixation clips which makes it more convenient compared with the bulky and expensive Classic vehicle horn systems. In addition, EHS is well fitted with proper symmetry as there are no moving parts in the system, which enables the driver airbag to be fixed directly into the steering wheel.

Moreover, the special coating of EHS helps the airbag cover to be converted into a 3D electrical conductive surface, which can detect the position of the finger or hand of the driver and send signal to the ECU. Thus, no mechanical force is required in this process. In addition, the EHS is designed in such a way that it prevents the horn from getting activated by accident.

Headquartered in Michigan, U.S., TRW Automotive is one of the world's largest manufacturers of advanced technology products and services for the automotive markets. The company supplies to more than 40 major vehicle manufacturers and 250 nameplate producers.

Together with continuous research and development, the company is well positioned to benefit from the changing demands of both established and emerging markets for advanced and affordable safety solutions. Its major customers include Ford Motor Co. ( F ), General Motors Company ( GM ) and Volkswagen AG ( VLKAY ).

Currently, TRW Automotive retains a Zacks #3 Rank, which translates into a short-term Hold rating. We have a long-term (more than 6 months) Neutral recommendation on the stock.

FORD MOTOR CO (F): Free Stock Analysis Report
GENERAL MOTORS (GM): Free Stock Analysis Report
TRW AUTOMTV HLD (TRW): Free Stock Analysis Report
(VLKAY): ETF Research Reports
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

This article appears in: Investing , Business , Stocks

Referenced Stocks: F , GM , TRW , VLKAY

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