TBWA Worldwide, an operating unit of
Omnicom Group Inc.
), recently appointed James McKenna as Creative Director of its
Digital Arts Network Los Angeles (DAN LA) division. The primary
responsibility of McKenna will be to work closely with the
existing clients of DAN LA, which includes renowned brands such
as Infiniti, Energizer and Hillshire Brands.
McKenna has over 12 years of experience in the digital space
and was previously working with 72andSunny, a design and
advertising company. Moreover, he has valuable working experience
through his association with business giants such as
), Coca-Cola Bottling Co. Consolidated, BMW,
) and T-Mobile.
McKenna will be reporting to Group Creative Director, Fabio
Costa. DAN expects McKenna's creative talent as well as strategic
and cross-channel thinking to facilitate the company in building
a strong business relationship with clients.
Headquartered in N.Y., DAN specializes in the fields of
creative technology, e-Commerce, social media, content, mobile,
IP and platforms as well as analytics.
It is noteworthy that TBWA Worldwide, of which DAN forms a
part, deals with global clients including Accenture, Adidas,
Apple, Energizer, Four Seasons, GSK and McDonald's.
Omnicom, the parent company of TBWA Worldwide, is a leading
global marketing and corporate communications company. Recently,
Publicis Groupe SA
) signed a definitive agreement to merge together and create
Publicis Omnicom Group, arguably the world's biggest
communications, advertising, marketing and digital services
company. The transaction is a merger of equals and is expected to
close in the fourth quarter of 2013 or the first quarter of
Omnicom currently has a Zacks Rank #3 (Hold).
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