New Coverage: $53 Trefis Price Estimate for Estee Lauder

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Estee Lauder ( EL ) sells premium cosmetics including makeup, fragrances and hair / skin care products.  The company distributes its products through department stores (Macy's, Bloomingdale's), duty free shops at airports as well as prestige salons and spas.

Estee Lauder competes with players like Revlon ( REV ), Avon Products ( AVP ) and P&G ( PG ).  The company's brands include Aramis, Clinique, La Mer, Aveda and designer brands such as Donna Karan, Tommy Hilfiger, Michael Kors and Sean John.

We recently launched coverage of the company with a Trefis Price estimate of $53 for Estee lauder's stock , about 7% below the current market price of $57.


We've broken down our analysis of Estee Lauder into four major product segments as shown below. 

Which of these four segments do you think constitutes about 50% of Estee Lauder's stock?

1.  Makeup

2.  Fragrances

3.  Skin Care

4.  Hair Care

Make a selection above to see the answer.

You can see the complete $53 Trefis Price estimate for Estee Lauder's stock here .



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Investing Ideas , Stocks , US Markets

Referenced Stocks: AVP , EL , PG , REV

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