Seeking to cater to more health-conscious consumers, beverage
) recently unveiled a new concoction dubbed Coca-Cola Life.
The healthier alternative, which comes in green and white
packaging, has few calories and is sweetened with a combination
of sugar and stevia leaf extract. Diet Coke and Coke Zero are
both sweetened with aspartame, an artificial sweetener.
A 330-milliliter (11.16 ounces) can of Coca-Cola Life has 89
calories compared to 140 calories in a 12-ounce can of regular
Coke. Both Diet Coke and Coke Zero are calorie-free.
Coca-Cola Life is marketed to consumers 35 to 55 years old who
are seeking a lower-calorie cola made with natural sweeteners.
The product is already available in Chile and Argentina.
Coca-Cola Life will hit store shelves in Britain in September.
There's no date yet for a U.S. launch.
Coca-Cola's new drink comes at a time when demand for soda
continues to struggle. Soda consumption fell 3% last year,
according to the Beverage Digest, the ninth straight annual drop.
Coca-Cola's sales have fizzled for five straight quarters.
Earnings in the first quarter slipped 4%, which was the first
downturn in six quarters.
Analysts polled by Thomson Reuters see Coke's full-year profit
rising a penny to $2.09 a share. Growth of 7% is expected in
Despite lackluster results recently, Coca-Cola has continued
to dole out higher dividends to shareholders. In February, the
company bumped up its quarterly dividend to 30.5 cents a share
from 28 cents. Coca-Cola has paid a quarterly dividend since 1920
and has raised it the past 52 years.
At the revised rate, the company pays $1.22 a share on an
annualized basis. This works out to a yield of about 3%. It has
one of the highest yields among the 10 dividend-paying stocks in
IBD's soft drinks industry group.