Chromebook manufacturers are gearing up for their next round
of upgrades. According to
, Acer will release a new 11.6-inch model in July. The new
machine is expected to follow in the footsteps of its
, the C7, and will be geared toward students.
Acer's new Chromebook is set to ship at a time when the firm's
sales have plummeted. Last year, Acer reportedly shipped anywhere
from 150,000 to 200,000 Chromebooks per month. DigiTimes' sources
claimed that shipments plunged in January, with estimates falling
between 20,000 and 30,000 units. This prompted Acer to take
action and release another upgrade.
These shipment figures seem to contradict a previous DigiTimes
report, which claimed that the Chromebook's
had yet to reach 500,000 units.
To be clear, there is a significant difference between the
number of units that are shipped and the number of units that are
sold. However, if Acer had enough orders to ship 150,000 units
per month before Christmas, one would imagine that the lifetime
sales were higher than previously estimated.
Acer is not the only company set to ship new Chromebooks in
the latter half of the year. Asus, which previously had no plans
to build a notebook for Google (NASDAQ:
), will reportedly release its first Chromebook in 2013.
Lenovo and Hewlett-Packard (NYSE:
) are also expected to release new Chromebooks this year, along
with upgrades from Samsung.
At the same time, Google is reportedly "cooperating" with
Samsung, Asus, Hewlett-Packard and Acer for a series of new
DigiTimes' sources believe that by releasing two entirely
different kinds of laptops, Google -- together with its many
partners -- will force Microsoft (NASDAQ:
) to "take a more cautious approach when making strategies for
licensing fees or entering the hardware business."
While Microsoft had historically produced operating systems
and other software exclusively for its vendors, the company
decided to get into tablet manufacturing last fall when it
released the first Surface.
The second Surface is expected to be released this summer, but
that may not be all that the Windows maker has planned.
Next month Microsoft will unveil its third-generation Xbox.
The console, which is tentatively being referred to as Xbox 720
by the gaming press, is rumored to be released alongside an
Xbox-themed tablet. Microsoft is expected to use the unconfirmed
device to bolster the Xbox brand while strengthening its position
against Sony (NYSE:
) and Nintendo (OTC:
), both of which already produce handheld gaming devices.
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
louis(at)benzingapro(dot)com. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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