The leading producer of cereals in the world,
) recently introduced a number of products, which include all new
versions of popular breakfast options. These products are
designed to suit the changing preference of the consumers.
The company introduced Special K Nourish hot cereal and bars,
Kellogg's To Go breakfast shakes and other products like,
Pop-Tarts Gone Nutty toaster pastries, Raisin Bran Healthy Heart
Omega 3 cereal, Special K Multigrain cereal, Kashi GOLEAN Vanilla
Graham Clusters cereal and Kashi Heart-to-Heart cereal.
These products target the growing number of health conscious
consumers who prefer easily available nutritious food given their
busy schedule, particularly for breakfast. These cereal options
particularly capitalize on the increasing awareness about the
importance of breakfast as the first meal of the day.
Special K Nourish hot cereal offers a healthy breakfast option
as it contains whole grains like quinoa, oats, barley and wheat.
The first ever Special K hot cereal is offered in three flavors,
maple brown sugar crunch, cranberry almond, and cinnamon raisin
pecan. These cereals can be easily cooked by stirring in hot
water or by putting it in the microwave after adding cold water.
Nuts and fruits are provided along with the pack in a removal cup
to make a delicious breakfast.
The Special K Nourish bars are made of healthy ingredients
like quinoa, fruits, nuts, and seeds. They are offered in three
flavors, dark chocolate nut delight, cranberry almond, and lemon
Kellogg's To Go breakfast shakes come in three flavors, milk
chocolate, vanilla and strawberry and are packed as an
easy-to-mix powder or ready-to-drink single serve bottles.
Kellogg has always focused on brand building through product
innovation and improved product mix with the help of optimal
price/mix combinations. For instance, Kellogg had recently
introduced new flavors of Pop-Tarts. The new Pop-Tarts Gone Nutty
is offered in two flavors, Peanut Butter and Frosted Chocolate
Peanut Butter. These efforts help drive market share gains and
consistent growth in sales and earnings over the long term.
Kellogg carries a Zacks Rank #3 (Hold).
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