The second largest fast food hamburger chain in the world,
Burger King Worldwide Inc.
) is now offering a new BBQ Rib Sandwich for only a dollar. This
limited time offer comes on the heels of overwhelming demand for
BBQ fire-grilled flavors.
This fire grilled sandwich is made up of warm toasted sesame bun,
stuffed with a juicy boneless fire-grilled rib patty, onions,
crisp pickles, sweet and spicy BBQ Sauce.
Burger King is transitioning its business model through new
product introductions, restaurant upgrades, proper marketing mix
and improved operations. Last week, the company added the BIG
KING sandwich to its menu. This sandwich is made up of
three-layer warm, toasted, sesame seed bun stuffed with pure beef
fire-grilled patties, lettuce, crisp onions and signature King
Sauce. In Oct 2012, the company introduced a low fat,
lower-calorie French fry.
Burger King remains committed to international expansion in
high-growth potential markets. Of late, it has initiated ventures
in key markets like Russia, China, Mexico, France, Central
America, South Africa, the Nordic countries, Singapore, Malaysia,
Korea and Vietnam. The company also plans to ramp up expansion
activities in the Asia-Pacific region in the rest of 2013 on the
back of development agreements in the existing markets and entry
into new countries.
Exposure to faster-growing international markets is the key to
Burger King's expansion plans. We believe the company safeguards
its position and growth prospects amid a sluggish
macro-environment through its focus on franchising.
The company presently has a Zacks Rank #2 (Buy). Other stocks
worth considering in the space are
Buffalo Wild Wings Inc.
Cracker Barrel Old Country Store Inc.
Bob Evans Farms Inc.
). While Buffalo Wild holds a Zacks Rank #1 (Strong Buy), Cracker
Barrel and Bob Evans hold a Zacks Rank #2 (Buy).
BURGER KING WWD (BKW): Free Stock Analysis
BOB EVANS FARMS (BOBE): Free Stock Analysis
BUFFALO WLD WNG (BWLD): Free Stock Analysis
CRACKER BARREL (CBRL): Free Stock Analysis
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