In a massive boost to
) original programming endeavor, the video streaming company
recently won 31 nominations for the 66th annual Emmy Awards. Per
The Wall Street Journal, the number of nominations was higher than
), Showtime, Comedy Central and Fox.
Last year, out of 14 nominations, Netflix had won 3 awards. This
year, its original show
House of Cards
received nomination for the second consecutive time in the category
of best drama. The show will face stiff competition from HBO's much
Game of Thrones
, which has received 19 nominations.
The other contenders include HBO's
along with AMC Network's
Finale series. PBS's
will also compete in the same category. Netflix's another original
Orange is the New Black
received 12 nominations and will compete for the best comedy award.
The annual Emmy Awards recognize the best shows and talents in the
television industry much like the Oscar in the movie industry.
Although Netflix lags Time Warner's HBO in terms of number of
nominations, the feat is no doubt commendable considering the fact
that the company entered original programming only last year.
In such a scenario, a number of Emmy wins will boost Netflix's
competitive position against HBO and new entrants like
). We believe that continuing investments in original productions
will attract subscribers in the coming years.
Netflix's upcoming productions like
and kid shows like
The Magic School Bus 360 degrees
is expected to add new subscribers while retaining the older ones.
Not only dramas and comedy, the company is also looking to expand
its documentary and chat show portfolio.
Netflix recently signed a deal with renowned comedian and actress,
Chelsea Handler, to create a new talk-show slated for a 2016
launch. The deal also includes a stand-up special along with four
docu-comedy specials, all featuring Chelsea.
Netflix's partnerships with major film studios and production
houses like The Wachowskis (creators of
trilogy), J. Michael Straczynski (
), Gaumont International, Sony Pictures, The Weinstein Company and
) are also expected to further expand its content library in the
Although rising content costs and expenditure related to
international expansion are the major headwinds, we believe that
fast growing subscriber base will drive the top line this year.
Additionally, Netflix's recent price increases (for both domestic
and international new users) will help the company offset higher
expenses in the near term.
Currently, Netflix has a Zacks Rank #3 (Hold).
Want the latest recommendations from Zacks Investment Research?
Today, you can download 7 Best Stocks for the Next 30 Days.
Click to get this free report
AMAZON.COM INC (AMZN): Free Stock Analysis
NETFLIX INC (NFLX): Free Stock Analysis Report
DISNEY WALT (DIS): Free Stock Analysis Report
AMC NETWORKS- A (AMCX): Free Stock Analysis
To read this article on Zacks.com click here.