Netflix Inc (
will stream Buried Alive, a stand-up comedy show presented by
Aziz Ansari, from Nov 1. Ansari is a well-known stand-up comedian
since his first show, which was aired on Comedy Central in 2010.
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According to The New York Times, Ansari offered his second show
for direct download via Internet for $5. He also plans to release
the upcoming show in the same way only after it appears on
The move can be regarded as Netflix's strategic ploy to counter
HBO's stronghold in this particular genre. It is aggressively
venturing into the comedy genre and streamed a comedy special by
John Hodgeman in June to attract viewers. Most recently, Netflix
streamed the premiere of Mike Birbiglia's latest show.
Netflix intends to promote Ansari's upcoming show as aggressively
as its original drama shows. Moreover, the company expects to
offer new comedy programs from Marc Maron and Kathleen Madigan,
Amid significant competition from the likes of HBO,
and other cable providers, Netflix remains focused on expanding
its subscriber base through content acquisition and production of
Netflix' partnerships with the likes of
AMC Networks (
, Fox Television Studios,
CBS Corp (
, PBS Distribution and DreamWorks have helped it to venture into
different genres like comedy, political thrillers,
autobiographies and horror.
Recently, Netflix entered into a partnership with Fox Television
Studios to finance The Killing, a television crime drama, after
its production was cancelled by AMC in 2012. Netflix is
also considering streaming drama series Marco Polo and plans to
double the number of original programs in 2014.
However, rising content cost is a major headwind in our view.
Moreover, original programs require higher investment in
promotional activities to generate interest among the target
audience, which hurts profitability.
Additionally, loss from the international business, due to higher
content and marketing costs, is another concern in the near term.
Currently, Netflix has a Zacks Rank #3 (Hold).