Netflix Inc. (
is expanding its original series portfolio. It will stream
, directed by Greg Whiteley from Jan 24, only a week after the
documentary premieres at the 2014 Sundance Film Festival on Jan
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follows republican nominee Mitt Romney's journey toward the
presidency, which he eventually lost to Barack Obama. The
documentary covers the time period beginning Christmas 2006
through his presidential concession speech in 2012.
The availability of the documentary within a short span of its
premiere reflects Netflix's continuing focus on improving
customer engagement. This has been the primary reason behind its
success in the recent times.
In the recently concluded third quarter of 2013, Netflix's
subscriber base increased 10.87 million year over year to 40.28
million. Sequentially, total subscriber growth was 2.72 million.
This strong subscriber addition was primarily driven by Netflix's
expanding content portfolio that includes original productions
Orange is the New Black
House of Cards
as well as the complete seasons of popular shows from other
production houses like Fox.
In November, Netflix announced that it will exclusively stream
the six-episode season finale of
, produced by Fox. The detective program was cancelled by
AMC Networks (
after its second season. Fox revived the series and co-produced
the third season along with Netflix.
Netflix has inked partnerships with major film studios and
production houses, such as DreamWorks Animation, The Wachowskis
(creators of The Matrix trilogy) and J. Michael Straczynski
(Babylon 5), Gaumont International, Sony Pictures and The
Weinstein Company (TWC).
These deals will help Netflix to stream original shows such as
(some time in 2014) and
over the next 12 months. The company is also expected to stream
the drama series
, produced by TWC.
Netflix's partnership deal with
Marvel Entertainment will bring at least four new 13-episode
series and a mini-series based on characters such as Daredevil,
Jessica Jones, Iron Fist and Luke Cage on Netflix, beginning
These deals have not only helped expand Netflix's content
portfolio but also enabled it to venture into different genres
like comedy, political thrillers, autobiographies and horror.
Moreover, the expanded content portfolio provides a significant
competitive edge over peers that include HBO and
Although, Netflix's continuous subscriber loss in its DVD
business and higher spending on content acquisition are concerns,
the company's growing subscriber base and international
expansions are major growth factors in the near term.
Currently, Netflix has a Zacks Rank #1 (Strong Buy).