NCR Corp. ( NCR ) recently unveiled
a series of solutions under its Hospitality segment to make the
task of purchasing movie tickets easier and thereby save
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NCR is introducing a new application, Movie Time, for smartphones.
The app will allow users to browse movie schedules, purchase
tickets and share it with friends and relatives, get discounts and
earn loyalty points. The app will enable cinema operators to record
credit card details of the user and secure the same through
password protection. After paying for the tickets through their
phone, the user will be able to collect the hard copy of the
tickets from any point-of-sale (POS) kiosk.
NCR's Slimline 85 also enhances the movie-going experience by
making ticket purchase easy. Slimline 85 is a 32-inch touch-screen
kiosk, which displays multi-media such as movie art and trailers
and facilitates automated ticketing. Moviegoers can also obtain
tickets at a concessional rate.
Prior to the launch of these solutions, NCR launched the Usherman
services in Nov 2011 to accelerate e-ticket checking at
auditoriums, thereby making the task of ushers much easier. Ushers
generally work in theaters, stadiums, symphony halls and other
recreational places. Patrons hand their tickets to ushers, who lead
or direct them to their seats. Usherman services can be easily
deployed through Apple Inc. 's ( AAPL ) iPod Touch
NCR reported 42.9% year-over-year growth in its Hospitality
segment revenues, which was possible due to improved product
adoption, especially in Americas. NCR bolstered its hospitality
offerings in 2011 with the acquisition of Radiant Systems, a
provider of retail and hospitality technology solutions.
We believe that the new product launches and popularity of
existing solutions will help NCR to maintain the growth
Currently, NCR has a Zacks Rank #2 (Buy). Investors could also
consider other technology stocks such as Orbotech
Ltd. ( ORBK ) and
Faro Technologies Inc. ( FARO ) both with a
Zacks Rank #1 (Strong Buy).