), NCR Silver mobile point-of-sale (POS) will now make it
possible to load, manage and withdraw gift cards from the
Point-Of-Sale (POS) devices.
This is another innovative offering from NCR as the company is
coming up with new and innovative products to attract customers.
The company has understood the potential of gift cards and is set
to tap this market. A recent study shows that approximately 61.0%
of gift card recipients spent an average amount of $29 more than
the card value. This means additional business for shop owners.
NCR's strategy is evident from the innovative products it
has introduced in recent times. NCR is targeting retail customers
to boost its business volumes, since big ticket corporate deals
are a little difficult to win in the current economic
Some of the recent rollouts include the StopLift Checkout Vision
System (for making its self-checkout POS more reliable and
secure) and the Netkey Endless Aisle kiosk application (to inform
customers about product details and their availability within the
Prior to that NCR introduced its advanced store POS software,
which provides the customer with multiple and flexible buying and
returning options and Pulse (a mobile application for storeowners
or managers to know the inventory status).
This apart, NCR agreed to provide its Mobile Shopper solution to
a Wis.-based grocery chain, Woodman. This mobile solution has
particularly benefited retail customers by saving time, which is
generally wasted standing in line.
Although competitive forces from companies like
) have kept NCR under pressure, winning new retail customers
through innovative product introductions is helping it to move
ahead. This is helping the company improve its business volume,
which has been affected by the recession in Europe and the U.S.
Currently, NCR Corp. has a Zacks Rank #2 (Buy). Investors can
also consider other technology stocks such as
), which carries a Zacks Rank #1 (Strong Buy), and
), which has a Zacks Rank #2 (Buy).
(We are reissuing this article to correct a mistake. The
original article, issued March 21, 2013, should no longer be
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