In an effort to establish itself as a primary provider of cash
delivery and payment system solutions,
) is consistently introducing new products and expanding the
scope of old ones. The latest product from this company is the
NCR slim line 85 for cinema.
This is basically a kiosk providing automated ticketing, from
which consumers can buy tickets using mobile devices such as
tablets. Moreover, moviegoers can also obtain tickets at a
The all-new 32-inch touch-screen can display multi-media of
movie art and trailers during the ticket-buying process.
NCR is providing services across different industries to
diversify its portfolio of products and engage in business with
customers across the globe. The Slimline 85 enhances the
movie-going experience of the theater goers, while it also builds
a better brand loyalty by making the ticket purchase easy.
The higher visibility, self-service capabilities and
consistent promotion of key items will help the company to
As per IBIS World's Mar 2013 report on movie theaters in the
U.S., apart from being hit by recession, the movie theater
industry has also suffered setbacks amounting to $14.5 billion
over the past 5 years due to increasing competition.
NCR is slowly adapting to some new expansion strategies for
its indirect business, which spans across the retail, financial
services, travel and healthcare sectors. These strategies are
likely to aid the company's penetration in different global
NCR's focus is on providing innovation, growing its business
on a region-by-region basis and building excellent infrastructure
to attract more business. The company's partners have helped it
build its customer base by offering its products across the
NCR is also exploring opportunities in the growing markets of
the Asia-Pacific, and the Middle East and Africa, which are
expecting strong growth. Thus, these regions appear to be apt for
companies like NCR to focus on.
On the other hand, as more players are introducing new
products, competition is increasing. NCR's broad exposure and
years of experience in the ATM space is encouraging and could
help it stay ahead of its traditional competitors
) and Wincor Nixdorf.
Currently, NCR Corp. has a Zacks Rank #2 (Buy). Investors can
also consider other technology stocks such as
Faro Tech Inc.
), both carrying a Zacks Rank #1 (Strong Buy).
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