) recently unveiled a mobile point-of-sale (POS) software
solution targeting the restaurant industry. The new kid on the
block, NCR Aloha Mobile solution, is actually an addition to its
existing suite of Aloha Table-Service POS solutions.
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The Aloha Table Service POS solution helps restaurant staff to
take orders and execute them faster. The solution also helps to
process bill payment fast, thus cutting down waiting time for
patrons. With Aloha Table Service, customer retention,
acquisition of new customers, streamlined operations/food
services, and staff training becomes simpler for restaurant
Aloha Mobile software reduces dependence on POS terminals for
running the Table Service software. Aloha Mobile software can be
downloaded on any hardware mobile platform such as
) iPad, iPhone, iPod, as well as any of the NCR's Orderman
devices. Aloha Mobile will make restaurant staff more mobile,
simplify credit card payments and save floor space.
NCR Corp. inherited the Alohas product suite through the
acquisition of Radiant Systems Inc., a provider of hardware and
software systems for the restaurant and hotel industry, for $1.2
billion in cash, in July 2011. Radiant acquired Aloha
Technologies, a provider of point-of-sale systems for the
hospitality industry, in 2004. Radiant also acquired Orderman
GmbH, which develops wireless handheld ordering and payment
devices for the hospitality industry, in Jul 2008.
According to a study conducted by the Hospitality Technology
Magazine, most of the restaurant companies prefer to use mobile
POS devices to streamline restaurant operations. With Aloha
Mobile software and Orderman device in its portfolio, we view NCR
to be one of the beneficiaries of the growing demand.
During the fourth quarter of 2012, NCR registered 42.9% year over
year revenue growth in the Hospitality segment, buoyed by product
volumes and services revenues, mainly in the Americas. We believe
that the new product launches and popularity of existing
solutions will help NCR to maintain the growth trend.
However, similar offerings from
) could create some pressure on NCR's market share.
Currently, NCR has a Zacks Rank #2 (Buy). Investors could also
consider other technology stocks such as
Concurrent Computer Corp.
Faro Technologies Inc.
) both with a Zacks Rank #1 (Strong Buy).