) is making shopping easy for the customers of Woodman's Food
Markets, a Wisconsin-based grocery chain. Under an agreement
signed a few months back, NCR agreed to provide its Mobile
Shopper solution to Woodman's stores at various locations.
Financial details of the deal were not disclosed.
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Woodman's is currently using the mobile technology at its Gammon
Road location and is planning to install the same in 13 stores
across Wisconsin and Illinois soon. Customers using
) iPhones can download the app from the App Store using a
With this mobile technology, customers will be able to make a
virtual list of consumables before reaching the store, shop
according to the list, scan the products (using the bar code
embedded in the products), know the exact weight and total
amount, cross check the list and pay off the bill at the counter
quickly. This mobile solution can really benefit shoppers by
saving a whole lot of time otherwise wasted in long queues at the
With the Mobile Shopper, the grocery chain will be able to boost
shopping experience and gain market share, going forward. No
doubt that this type of mobile shopping applications will have
increasing demand from retailers to attract buyers. We believe
that its innovative technologies targeted toward retailers and
years of experience in serving the retail sector will allow NCR
to be ahead of its peers.
However, similar offerings from the likes of Wincor Nixdorf and
) could create some pressure on NCR's market share.
Currently, NCR has a Zacks Rank #3 (Hold).