NCR Corp.
(
NCR
) has achieved recognition for its SelfServ solutions aimed toward
the financial sector. The ace Automated Teller Machine (ATM)
solution provider announced that its ATM as well as Branch
Transformation Solutions have recommended by the American Bankers
Association (ABA) to its member banks.
Founded in 1875, the ABA is a professional association representing
both small and large-scale U.S. banks. The idea behind this
association was to secure the political interests of the banking
industry and to help the member banks in achieving business
excellence and cost reduction.
After evaluating the success rate of NCR's ATM and other banking
solutions, the ABA agreed to approve the solutions for its members.
ABA expects its members to benefit from the adoption of the
solutions. These will improve operational efficiency, curb expenses
and expand their business and at the same ensure a superior
self-service experience for the end customers.
The endorsement will allow NCR to gain a wide platform as more
banks will opt for its banking solutions. Apart from the importance
of endorsement, the discounted rate for the NCR solutions will
attract financial institutions. NCR's most sought-after products
such as SelfServ ATMs, Intelligent Deposit ATMs, APTRA Interactive
Teller, APTRA Vision, Solidcore Suite for APTRA, Teller Cash
Recycler will be available at an attractive rate for the members of
ABA.
We believe that NCR's commitment to protect the integrity of the
ATM channel and offer more benefits at a lower cost has been
inspiring banks and a host of other financial institutions to
choose its services. Last week, the company acquired cash cost
optimization software company Transoft International Inc. This will
solidify NCR's position in the ATM space as cash management is one
of the most important aspects of ATM technology.
We remain highly positive about NCR's broad-based exposure in the
ATM space. According to a study published by Retail Banking
Research, NCR has been the world's largest supplier of multi-vendor
ATM middleware and applications for 25 consecutive years.
Stiff competition from
Diebold Inc.
(
DBD
) and Wincor Nixdorf in the ATM market keeps us concerned.
Currently, NCR has a Zacks #3 Rank, implying a short-term Hold
rating.
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