Recently,
NCR Corp.
(
NCR
) announced that FirstOntario Credit Union, a financial
institution, has opted for its APTRA Interactive Teller. Financial
terms of the deal were not disclosed.
Canada-based FirstOntario serves through 21 operating branches and
two satellite branches. FirstOntario will deploy NCR APTRA
Interactive Teller within its Automated Teller Machines (ATMs) to
provide better banking services to customers. This Interactive
Teller operates through two-way video conferencing and remote
transaction processing technologies.
With this technology, customers can avail branch services (cheque
and cash deposit, instant statement) from remote places (where
there are no bank branches) as well as after work hours through the
bank's ATMs. The automation of processes will enable the bank to
re-allocate its manpower to business growth initiatives and
customer services.
ATMs are no longer mere cash dispensers. Most of the ATMs today are
multifunctional and have emerged as complete self-service
terminals. NCR has been prudent in delivering various advanced ATMs
to date. Apart from this, it has offered various products and
services that can be embedded within an ATM to deliver outstanding
customer experience. NCR's APTRA service enables ATMs to perform
many banking services, thus serving both customers and bankers.
Given the benefits of the solution, NCR Corp. should see similar
deals in the near future.
A few months back, the Bank of New Zealand deployed NCR's
Predictive Services solution, which helped the bank reduce its ATM
downtime significantly. The solution helps in determining possible
ATM disruptions at any location.
We remain highly positive on NCR Corp.'s broad-based exposure in
the ATM space. According to a study published by Retail Banking
Research, NCR has been the world's largest supplier of multi-vendor
ATM middleware and applications for 25 consecutive years. We
believe that NCR Corp.'s commitment to protect the integrity of the
ATM channel has been inspiring banks and a host of other financial
institutions to choose its services.
But NCR Corp. will continue to face stiff competition from
Diebold Inc.
(
DBD
) and Wincor Nixdorf in the ATM market.
Currently, NCR Corp. has a Zacks #3 Rank, which translates into a
short-term Hold rating.
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