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Mutual Funds and the Commercial that Stopped America in its Tracks


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Just over 33 years ago, Nasdaq launched the Mutual Fund Quotation System (MFQS). It was the same year-1984-that the original Apple Macintosh personal computer went on sale. Back then, we sought to educate the market and shed light on pricing for Mutual Funds and Money Market Funds. While we did not create an iconic Super Bowl ad that 'stopped America in its tracks', our electronic listing service grew to support 99% of all Mutual Funds in the U.S.

Times have changed, but the goal has not.

Today, MFQS covers over 35,000 products, 63 agents, and 2,000+ TIX/queries-capturing daily price and corporate actions data from investment vehicles linked to 690-plus issuers. And it has grown from a mere listings board to a vast marketplace for issuers, pricing agents, and data distributors. The data is displayed across online broker ages, ISPs, and major market data vendors like Bloomberg, Google, CNBC, Lipper Analytics, E*Trade, Thomson Reuters, and Fidelity.

Just this year alone, we made over 10.3 million updates for more asset classes and regions including UITs, annuities, structured products and support for Canadian funds.

In its first commercial, Apple declared why 1984 won't be like '1984'. Similar to, companies that leveraged MFQS in '84 benefitted from first-mover advantage-and as their expertise and coverage have evolved, MFQS has remained lock-step with their requirements to support a more diversified product line, including:

  • Mutual Funds
    • Open End Mutual Funds
      • 529
      • Various Classes
    • Closed-End Mutual Funds
    • Interval Funds
    • Business Development Company (BDC)
  • NextShares Exchange Traded Managed Funds
  • Money Market Funds
  • Unit Investment Trusts
  • Annuities
  • Structured Products
  • Alternative Investment Products
    • Managed future funds
    • Fund of hedge funds
    • Non-traded reits
    • Non-traditional hedge funds
    • Commodity pool funds
    • Private equity offerings

The momentum continues as we are set to launch new instrument registration and uploading capabilities, new tools, and even more transparency across more regions in the first quarter of next year.

Look out for new announcements for MFQS in the near future on our market data feeds funds page.

To list an instrument click here >

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.



This article appears in: News Headlines , MarketInsite


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