The high altitudes of a California ski resort and the world's
biggest purveyor of
are conspiring to provide for the ultimate buzz.
) established a franchise up upon
, a popular resort in the Golden State's east central region by
Time magazine. Eight thousand feet up the mountain, the new store
accommodates ski-by customers who glide up to the window, place
and pay for their product, take ahold of their beverage and resume
skiing or snowboarding - even while making their way down the
The brainchild was first developed by the mountain and the
Seattle-based coffee chain took a seat on the chair lift, so to
speak. Guests may enter the heated store but they have to remove
some of the bulkier gear.
"We worked closely with the design team at Starbucks to create a
one-of-a-kind experience that we know our guests will truly enjoy,"
president and chief executive officer AndyWirth with Squaw Valley
On The Snow. "Nowhere else in the world can skiers and riders enjoy
a delicious Starbucks coffee without missing a beat on the slopes."
) established its ski-thru establishment on Lindvallen in Sweden in