Mountaintop Starbucks Adds to Highs


The high altitudes of a California ski resort and the world's biggest purveyor of coffee are conspiring to provide for the ultimate buzz.

Starbucks ( SBUX ) established a franchise up upon Squaw Valley , a popular resort in the Golden State's east central region by Lake Tahoe, according to Time magazine. Eight thousand feet up the mountain, the new store accommodates ski-by customers who glide up to the window, place their order and pay for their product, take ahold of their beverage and resume skiing or snowboarding - even while making their way down the slopes.

The brainchild was first developed by the mountain and the Seattle-based coffee chain took a seat on the chair lift, so to speak. Guests may enter the heated store but they have to remove some of the bulkier gear.

"We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy," president and chief executive officer AndyWirth with Squaw Valley told On The Snow. "Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes."

McDonald's ( MCD ) established its ski-thru establishment on Lindvallen in Sweden in 1996.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

This article appears in: News Headlines , Business , Travel and Lifestyle

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Henry Brier

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