In order to enhance the shopping experience for customers,
Motorola Solutions Inc.
) has launched its fifth generation shopping wireless device - MC18
- that offers an advanced self-scanning facility to shoppers.
MC18 is a 4-inch high-resolution device with a pinch-and-zoom
facility. Furthermore, the gadget is powered with Bluetooth
Low-Energy (BLE) technology which helps customers trace products
and avail promotional offers with the help of indoor maps.
Moreover, it recommends complementary goods available in the store
thereby providing an enhanced shopping experience. The device is
integrated with an advanced battery which allows 45 minutes of use
with only 15 minutes of charging.
The MC18 shopping app scans faster and more accurately than
smartphone scanning software available in
) Android and
) iOS market.
Deployed in over 2,000 shops globally, the MC18 device is already
witnessing nearly 1 million transactions per day. Moreover, the
gadget helps retailers keep track of customer taste and improve
store management. Hence, this technology has helped retailers
achieve 30% growth in basket size.
Recently, Motorola Solutions teamed up with
) to distribute headsets from the 3M Peltor Heavy-Duty Headset
portfolio. Earlier, Motorola Solutions had announced its plans to
divest its struggling Enterprise Business segment to Zebra
Technologies for $3.5 billion in cash.
Meanwhile, in the second quarter of 2014, Motorola Solutions
reported disappointing financial results wherein both its top and
bottom line missed the corresponding Zacks Consensus Estimate.
Hence, we believe that launch of such value-added services coupled
with divestment of non-profitable units will drive revenues and
margins for the company moving ahead.
Motorola Solutions currently has a Zacks Rank #5 (Strong Sell).
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