Morgans Hotel Group Co. (
) recently announced that it has entered into a 20-year management
agreement to rebrand a 200-room property in London under its Hudson
brand. The new Hudson London will open in early 2015.
Hudson brand is the company's renowned lifestyle brand and has a
presence in New York under the name Hudson New York. The opening of
Hudson London will mark the entry of the brand in the international
market. Hudson London is expected to be as successful as Morgans
Hotels' other brand properties in London like Sanderson and St
Additionally, Morgans Hotel is refurbishing its Hudson property
in New York City, Hudson New York. Hudson New York is located at
the heart of New York City and was opened in 2000. The property
portrays the vivacious and bold lifestyle of New York. Morgans
Hotel's has invested $30 million for renovation of the property.
The ongoing renovation activity includes technology upgrade and
transformation of restaurants, advancement of rooms, bar, and
others. The renovation is expected to be completed by the end of
Owing to saturation in the U.S. market, major hoteliers are
exploring growth opportunities abroad. Morgans Hotel's like its
Wyndham Worldwide Corporation (
Starwood Hotels & Resorts Worldwide Inc. (
is also on the expansion mode. The company has other brand
properties on the verge of completion in the international market
including a Delano brand hotel in Turkey, Mondrian brand hotels in
Turkey, Doha, Qatar, Nassau and London.
Morgans Hotel, known as the pioneer of boutique hotels, is a
leading hospitality management company of the hotel industry's
boutique sector. The company operates under various brands, like
Morgans, Royalton, Hudson, Delano, Mondrian and others. The company
has boutique hotel properties mainly in the United States, Europe,
We presently have a long-term Neutral recommendation on Morgans
Hotel, which holds a Zacks #3 Rank signifying a short term 'Hold'
STARWOOD HOTELS (HOT): Free Stock Analysis
MORGANS HOTEL (MHGC): Free Stock Analysis
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