Starwood Hotels & Resorts Worldwide, Inc.
) has once again opened a hotel in China, this time under its
popular brand Aloft. Located in the Jiangsu Province, Aloft
Yancheng is the seventh Aloft property in China.
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Aloft Yancheng is close to all major transportation hubs owing to
its central location. We expect the strategic location and
the wide range of amenities offered at the 299 guestrooms hotel
to create a strong guest base, going ahead. The hotel also offers
amenities like a meeting space spread over an area of 380 square
meters, a spa, a fitness center and the hotel's signature bar.
Starwood has been consistently expanding its presence in China
through its various brands. On Dec 6, 2013, Starwood Hotels
unveiled a property named Aloft Dalian in Dalian, Northeast
China. Recently, Starwood Hotels announced the opening of three
properties in China; one in Bijie City in Guizhou Province under
the Four Points by Sheraton brand, another in Hebei Province and
a resort in Huizhou in Guangdong, also under the Sheraton brand.
Currently, China is one of the largest and most dynamic markets
for Starwood Hotels. Other hoteliers are also in the race to tap
the market. Recently,
Hyatt Hotels Corp.
) declared the launch of two properties under the Park Hyatt and
Hyatt Regency brands in Changbaishan, China.
Starwood Hotels presently has a Zacks Rank #2 (Buy). Other
players in the hotel industry, which look attractive at current
Home Inns & Hotels Management Inc.
Orient-Express Hotels Ltd.
). Both these stocks carry the same Zacks Rank as Starwood