Mondelez International, Inc.
) (formally known as Kraft Foods Inc), and
International Business Machines Corporation
) recently announced that they will extend their partnership till
September 2015. The partnership will help Mondelez International
establish three SAP instances in three years.
INTL BUS MACH (IBM): Free Stock Analysis
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The partnership will result in execution of the Catalyst CEEMA
Wave 4 project, which is now operating in Eastern & South
East Europe, Middle East and Northern Africa region. The project
is expected to complete in 2014 and bring 22 countries in the
Central and Eastern Europe (CEE) and Middle East and Africa (MEA)
region under one enterprise resource planning (ERP) platform
along with the EU region.
This multi-year partnership will help Mondelez International
improve its efficiency and optimize its resources in the long
Following the spin off of
Kraft Foods Group Inc.
) from Kraft Foods, Inc. on October 1, 2012, the erstwhile Kraft
Foods, Inc has been renamed Mondelez International and now
comprises only its global snacks business. Mondelez International
produces and markets packaged food products, including snacks,
beverages, cheese, convenient meals and various packaged grocery
products. The company has popular brands like Cadbury, Jacobs,
LU, Milka, Nabisco, Oreo, Tang and Trident.
Mondelez International intends to expand its strong presence in
the fast growing snacks business, particularly in emerging
markets. The company intends to focus on increasing its revenue
and earnings, optimizing costs and improving its margin through
better volume and product mix. The partnership with IBM will help
the company achieve its targets.
We currently have a Neutral recommendation on Mondelez
International, Inc. The stock carries a Zacks #3 Rank (a
short-term 'Hold' rating).