Molson Canadian, one of the leading brands of
Molson Coors Brewing Company
), is expanding its product line with the introduction of a
non-beer drink, Molson Canadian Cider. The Molson Canadian brand
is an iconic beer brand in Canada. In addition, this is the first
time that the brand has offered a non-beer alternative since
Molson Canadian Cider will be made from high quality Canadian
apples. This clear drink with yellow and amber hues has the aroma
of a freshly cut apple. It has a bold apple flavor, with a little
sweetness and acidity of apple, giving a smooth refreshing taste.
Molson Canadian Cider contains 5.0% alcohol by volume and is
available in 6 X 341 ml bottles and 473 ml cans.
Besides Molson Coors Canadian, Molson Coors boasts a strong
portfolio of well-established brands, including Coors Light,
Carling and Staropramen, as well as craft and specialty beers
like Blue Moon, Creemore Springs and Cobra.
Molson Coors has also grown its market share through
innovation. The company introduced Rickard's Cardigan and
Oakhouse seasonal brands in 2012 in the above-premium portfolio
in Canada and also acquired the licenses for the Newcastle Brown
Ale and Strongbow cider brands. The company also launched
aluminum pint bottles for Coors Light and Molson Canadian in
2012. In the U.S., the company completed the re-launch of
Miller64 and rolled out Leinenkugel's Lemon Berry Shandy and
Batch 19 in 2012. The company through its Coors Light brand was
able to grow market share in the U.S. and U.K. in 2012. Coors
Light and Iced T market share also increased in Canada.
Molson Coors' subsidiary Miller Coors plans many new launches
in the above-premium category with its Redd's Apple Ale and Third
Shift brands in 2013. It will also launch a new iconic Miller
Lite bottle in 2013. We expect these brands to continue to add to
market share in the coming years.
Molson Coors holds a Zacks Rank #3 (Hold). Other stocks in the
beverage industry that are worth considering include
Constellation Brands Inc
Anheuser Busch Inbev
). While Constellation holds a Zacks Rank #1 (Strong Buy),
Anheuser and Beam carry a Zacks Rank #2 (Buy).
BEAM INC (BEAM): Free Stock Analysis Report
ANHEUSER-BU ADR (BUD): Free Stock Analysis
CONSTELLATN BRD (STZ): Free Stock Analysis
MOLSON COORS-B (TAP): Free Stock Analysis
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