Many Facebook (NASDAQ:
) users are eager to complain about the site's
associated with the social network, but it turns out that there are
millions of individuals who have never touched them. According to
, 13 million Facebook users have never used the social network's
While that is an enormously large number, 13 million is just a
small fraction of the more than one billion monthly active users
that currently have a Facebook account.
Last year, when Facebook obtained its 955 millionth user, 83
million of those pages (roughly 8.7 percent of the total users)
believed to be
Facebook defines a "fake" account in one of three ways:
Duplicate Accounts, which are defined as "an account that a user
maintains in addition to his or her principal account."
User-Misclassified Accounts, which are produced when a user creates
a personal profiles for a business, organization, or non-human
entity (such as a pet). Undesirable Accounts, which are often used
If the number of fake accounts remained steady after Facebook
obtained its one billionth user, the company would still have 83
billion undesirable, duplicate or user-misclassified accounts.
That being the case, it is almost hard to believe that only 13
million users have never touched their privacy settings.
Maybe this is because the spammers (those with undesirable
accounts) use the privacy settings. Perhaps dog lovers also check
the privacy settings to make sure that their canine's accounts are
not defaced by hackers.
It is also possible that users meticulously check and monitor
the privacy settings of their duplicate accounts, as well as their
original Facebook pages.
Realistically though, how likely is that to be the case? While
the Internet has a way of
blowing things out of proportion
, it is hard to believe that such a small number of users have
never touched their privacy settings.
Whatever the case, at least one independent auditor seems to be
satisfied with Facebook's privacy practices.
, an independent audit found that Facebook's privacy practices were
"sufficient" during a six-month assessment period.
"We're encouraged by this confirmation that the controls set out
in our privacy program are working as intended," Erin Egan,
Facebook's chief privacy officer for policy, told Boston.com. "This
assessment has also helped us identify areas to work on as Facebook
continues to evolve as a company, and improve upon the privacy
protections we already have in place. We will keep working to meet
the changing and evolving needs of our users and to put user
privacy and security at the center of everything we do."
Thus far, only 1.1 million people have "Liked" the company's
official privacy page
Louis Bedigian is the Senior Tech Analyst and Features Writer of
Benzinga. You can reach him at 248-636-1322 or
louis(at)benzingapro(dot)com. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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