Millennial Media Inc.
), a leading mobile advertising and data provider, recently
extended its global footprint with the launch of its new office
in Tokyo as it embarks on operations in the Japanese market. With
this, the company presently has international presence in London,
Singapore, Tokyo, Paris, Hamburg and Jakarta.
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The strategic move is aimed to capitalize on the advanced and
robust mobile market of Japan and was like a natural progression
for Millennial Media after its foray in Singapore in 2011. A
solid presence in the dynamic and mature mobile market in Japan
will enable the company to unlock significant value for its users
across the broader Asia Pacific region.
John Greiner has been entrusted as the Managing Director of the
company for Japan, with the primary responsibility of building
relationships with developers and publishers to execute effective
mobile advertising campaigns for leading brands across the
country. With over 18 years of experience of the Japanese market,
Greiner brings on board key insights about consumer behavior to
leverage its scale, innovative rich media capabilities and
industry-leading data asset platform for premium mobile
Millennial Media expects to augment its revenue from increased
market penetration amid stiff competition in the mobile ad
segment. The company has developed about 350 million proprietary,
anonymous user profiles and more than 39,000 apps operate on its
platform. The company reportedly delivers advertising campaigns
through more than 7500 distinct device types, out of which almost
20% include non-phone devices like tablets and gaming devices.
The company intends to focus its development efforts more on such
devices in 2013, and tapping new markets could be of immense
significance in this regard.
Millennial Media presently has a Zacks Rank #3 (Hold). Other
notable companies in the industry that warrants a look include
Omnicom Group Inc.
Publicis Groupe SA
The Interpublic Group of Companies, Inc.