Millennial Media, Adsmovil Focus on Latin America - Analyst Blog

By
A A A

Mobile advertising and data provider Millennial Media Inc. ( MM ) recently forged a strategic partnership with Adsmovil, a premier mobile ad network in Latin America and the U.S. Hispanic markets, to foray into the media platform in South America, Central America and Mexico.

The deal will enable Adsmovil to leverage Millennial Media's diverse mobile advertising solutions to reach a wide spectrum of consumers in the region and thereby generate more brand awareness.

According to digital media market research firm eMarketer, smartphone penetration is expected to reach 40% by 2016 in Latin America, a region that boasts over 400 million mobile users. Consequently, the strategic tie-up is likely to enable brands to target these consumers with more than 45,000 sites and apps.

Millennial Media expects to augment its revenues from increased market penetration amid stiff competition in the mobile ad segment. The company has developed about 350 million proprietary anonymous user profiles. The company reportedly delivers advertising campaigns through more than 7,500 distinct device types, out of which almost 20% include non-phone devices like tablets and gaming devices. The company intends to focus its development efforts more on such devices in 2013, and tapping new markets could be of immense significance in this regard.

Since its inception in 2006, Millennial Media has created a niche market through innovation and a diligent focus on mobile advertising platforms. The business model of the company hinges upon sophisticated data and technology, solid partnerships with global media and application developers across all operating systems, and healthy relationships with leading global brands.

Millennial Media has a Zacks Rank #3 (Hold). Omnicom Group Inc. ( OMC ) is one of the leading players in the industry. However, other notable companies in the industry that warrant a look include MDC Partners Inc. ( MDCA ) and Publicis Groupe SA ( PUBGY ), both carrying a Zacks Rank #2 (Buy).



MDC PTNRS INC (MDCA): Free Stock Analysis Report

MILLENNIAL MEDA (MM): Free Stock Analysis Report

OMNICOM GRP (OMC): Free Stock Analysis Report

PUBLICIS GP-ADR (PUBGY): Get Free Report

To read this article on Zacks.com click here.

Zacks Investment Research



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing , Business , Stocks

Referenced Stocks: MDCA , MM , OMC , PUBGY

Zacks.com

Zacks.com

More from Zacks.com:

Related Videos

Investing In Commodities
Investing In Commodities            

Stocks

Referenced

Most Active by Volume

74,282,785
  • $10.84 ▲ 11.64%
60,794,128
  • $17.12 ▲ 0.71%
55,628,662
  • $35.59 ▼ 1.00%
55,306,290
  • $116.47 ▲ 0.14%
55,118,241
  • $39.75 ▼ 0.43%
53,597,648
  • $9.41 ▲ 8.29%
41,889,990
  • $47.98 ▼ 1.48%
35,692,375
  • $97.34 ▼ 0.57%
As of 11/21/2014, 04:15 PM

Find a Credit Card

Select a credit card product by:
Select an offer:
Search
Data Provided by BankRate.com