Microsoft, AOL and Yahoo versus Google?!


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In a rewritten version of the biblical battle between David and Goliath, three tech giants plan to merge efforts to take aim at a search engine monstrosity, The Wall Street Journal reports .

Microsoft ( MSFT ), America Online ( AOL ) and the recently beheaded Yahoo ( YHOO ) will sell advertising on one-another's web sites, advertising executives to whom the idea was presented told the publication. The three companies, who convened executives from advertising companies Tuesday evening at a New York steakhouse, have lost large amounts of advertising dollars to Google ( GOOG ), particularly in the market for display ads.

There are a hell of a lot of great ideas that have come and gone in this industry," chief executive David Moore of 24/7 Real Media told The Wall Street Journal. "Implementation many times is more important than the actual idea."

The plan, which has spawned some skeptics regarding the coordination, would take effect by the end of this year or early in 2012.

Bloomberg reports Yahoo, which last week discharged chief executive officer Carol Bartz well before her contract was set to expire, has piqued the interest of a potential buyer. Officials from Silver Lake, a private equity investor, did not return phone calls and neither did officials from Yahoo.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: News Headlines , Business
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