Recently,
MICROS Systems, Inc.
's (
MCRS
) MICROS OPERA and MICROS Simphony Enterprise Solutions have been
selected by
Apple Inc.
(
AAPL
). As per the association, the company will be engaged in
controlling and supporting Apple's latest Apple iPad Mini through
its advanced services.
The addition of MICROS OPERA and MICROS Simphony platform to
the Apple iPad Mini will be highly beneficial for the hospitality
and retail industry. Now, through using iPad Mini, the clients in
the hospitality industry would easily deploy the company's
solutions and enhance their services. We believe that the great
reputation of Apple would seamlessly promote the goodwill and
also augment market share for MICROS.
The company has emerged as a formidable player in the field of
hotel information systems market. The company's wide range of
technology solutions such as point-of-sale solution (POS), OPERA
Enterprise Solution (OES), Restaurant Enterprise Series (RES) and
many other advanced platforms are being deployed by various
noteworthy hotels, resorts and restaurant chains.
Recently, in the first quarter of fiscal 2013, the company
reported revenues of $299.9 million, up 16.9% year over year but
down 0.9% sequentially. The annual rise in the revenue was driven
by the company's organic growth as well as its recent acquisition
of Torex Retail.
Various strategic contract wins hold future pledge for MICROS.
The company confirmed winning a bunch of contracts from Carino's
Italian, Moran & Bewley's Hotel Group, Delaware North
Companies, Delta Hotels and Resorts, Aston Hotels & Resorts,
LLC, Rex Restaurant Associates, Delaware North Companies and many
more during fiscal 2012. We believe that these agreements are
likely to heighten the company's market share in future.
However, the company faces the risk of strong competition from
various big and small industry players, which would affect
MICROS' profitability moving ahead. The company faces competition
from
NCR Corp.
(
NCR
) and
PAR Technology Corporation
(
PAR
). NCR reported revenues of $1.44 billion in the third quarter of
2012, up 5.5% from $1.36 billion in the year-ago quarter. Total
revenue was positively impacted by the year-on-year increase in
Financial Services, Hospitality and Emerging Industries revenue.
Hence, the company has to innovate new products, reduce its
production costs and raise its financial base to compete in the
industry.
The current Zacks Consensus Estimates for the second quarter
of fiscal 2013 and for fiscal 2013 are 53 cents and $2.24,
respectively. The company currently retains a Zacks #3 Rank,
which translates into a short-term "Hold" rating. Also, we are
maintaining a long-term "Neutral" recommendation on the
stock.
APPLE INC (AAPL): Free Stock Analysis Report
MICROS SYS (MCRS): Free Stock Analysis Report
NCR CORP-NEW (NCR): Free Stock Analysis
Report
(PAR): ETF Research Reports
To read this article on Zacks.com click here.
Zacks Investment
Research