On Jul 10, 2014 we issued an updated research report on
) that boasts a strong portfolio of women's magazines.
Recently, Meredith Corp. announced the launch of a new magazine
targeting the Hispanic population in the United States. The
magazine, which is slated to launch in spring 2015, will primarily
revolve around Hispanic moms and would complement
a Spanish language magazine.
This leading media and marketing company informed that
will be published 4 times a year with a circulation of 700,000,
that is published 8 times a year with a circulation of 850,000.
Meredith Corp. remains focused on bolstering advertising revenue,
primarily in the digital space; enhancing online consumer
transactions, especially magazine subscription orders; and
non-advertising depending activities, including brand licensing,
marketing services and e-Commerce, and attaining operational
The company is also growing in the digital space through
acquisitions. Its most notable acquisitions in the recent past
magazines and related digital assets. Also, Meredith Corp. acquired
Every Day with Rachael Ray
and assets of
Moreover, Meredith Corp. remains focused on increasing brand
visibility to drive up sales. The company extended its contract
Wal-Mart Stores Inc.
), which includes expanding Better Homes and Gardens branded home
decor and garden program at latter's stores across the United
States and Canada. The company entered into agreements in Turkey
and Italy to widen the reach of its renowned brands - such as
Better Homes and Gardens
Parents and More
Moreover, the company, which competes with
Martha Stewart Living Omnimedia Inc.
), is aggressively expanding its brands through online platforms,
televisions, videos, mobile applications, and broadening its range
of food and lifestyle content.
To sustain investor interest, the company maintains a share holder
friendly program. By its Total Shareholder Return (TSR) strategy,
the company intends to boost shareholder value through dividends,
share repurchases and strategic investments in business to drive
growth. The company has a history of making dividend payouts for 67
However, Meredith Corp faces two significant challenges. First, the
company derives a huge chunk of revenue from advertising, which is
highly susceptible to fluctuations in the economy. Secondly, the
prices of its primary raw material i.e. paper and postage remains
highly volatile. Any unfavorable changes in the economy can lead to
a sharp drop in the company's revenues.
Currently, Meredith is a Zacks Rank #3 (Hold) stock.
Key Pick from the Sector
Another better ranked publishing stock is
Reed Elsevier plc
) which carries a Zacks Rank #2 (Buy).
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