With a view to target Hispanic population in the United States,
the Des Moines, IA-based publishing giant,
) is coming up with a new English-language magazine,
. The magazine, which is slated to launch in spring 2015, will
primarily revolve around Hispanic moms and would complement
, the Spanish language magazine.
This leading media and marketing company informed that
will be published 4 times a year with a circulation of 700,000,
that is published 8 times a year with a circulation of 850,000.
Meredith, through its publications, has been focusing on
Hispanic women for a long time. Its repertoire includes
, which is published 6 times a year with a circulation of 550,000;
Ser Padres Espera
, published 3 times a year with a circulation of 500,000; and
Ser Padres Bebe
, published yearly with a circulation of 600,000.
Meredith boasts a strong portfolio of women's magazines, which
helps it to secure a solid market share. The company also launched
Meredith Women's Network, mostly covering women-related topics, and
including brands such as
, besides the latest addition of
. Meredith reaches over six million Hispanic women via print and
digital platforms through its brands.
The company remains optimistic about
as Hispanic women are likely to find a true reflection of their
culture and heritage in the magazine. Meredith's other well-known
brands include Better Homes and Gardens, Allrecipes, Family Circle,
Fitness and Every Day with Rachael Ray, which are generally
followed by English-dominant Latina consumers.
Through its strategic alliances, Meredith leverages its brands,
which supplement the sales of the company. It extended its contract
Wal-Mart Stores Inc.
), which includes expanding Better Homes and Gardens-branded home
decor and the garden program at Wal-Mart stores across the United
States and Canada. The company entered into agreements in Turkey
and Italy to widen the reach of its renowned brands such as Better
Homes and Gardens, Parents and More, and Allrecipes.com. Moreover,
the company is aggressively expanding its brands through online
platforms, televisions, videos, mobile applications and broadening
its range of food and lifestyle content.
Currently, Meredith carries a Zacks Rank #3 (Hold).
Other Stocks to Consider
Other better-ranked stocks worth considering include,
Martha Stewart Living Omnimedia Inc.
Reed Elsevier plc
), both carrying a Zacks Rank #2 (Buy).
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