Meet Lou Simpson, Former Investment Star at Berkshire and New GuruFocus Guru

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Many people connect Warren Buffett with his right-hand man, Charlie Munger. Fewer know, however, that up until a few years ago, a third mastermind made investing decisions at Berkshire Hathaway ( BRK.A )( BRK.B ), Lou Simpson . Now that Simpson has founded his own firm, SQ Advisors LLC, GuruFocus today began to track the investor as its latest Guru.

Who Is Lou Simpson ?

Buffett met Simpson in 1996 when he was CEO of Geico's capital operations and Buffett was completing his purchase of Geico. Impressed with his track record, Buffett kept Simpson on as chief investment officer.

At his retirement from Berkshire subsidiary Geico in 2010, Simpson managed more than $4 billion worth of stocks. Throughout his time with Berkshire, Simpson and Buffett's stock picks overlapped sometimes due to similarities in their thinking, but both men clearly had independent processes and disagreed with each other sometimes as well.

Several things the two men had in common were that they were both dedicated value investors, both maintained a concentrated portfolio, and both had big positions in three stocks: Wells Fargo ( WFC ), Johnson 7 Johnson ( JNJ ) and ConocoPhillips ( COP ). Read a more detailed comparison of their investing approaches in Geoff Gannon's article, " How Does Lou Simpson's Stock Portfolio Compare to Warren Buffett's Stock Portfolio ?"

Before joining GEICO in 1979 as senior vice president and chief investment officer, Simpson was president and CEO of Western Asset Management, a partner at Stein Roe and Farnham, and an economics instructor at Princeton University.

Portrait of a Disciplined Investor

Buffett frequently sang the praises of Lou Simpson. Once, in his 2004 investor letter, Buffett called him "a cinch to be inducted into the investment Hall of Fame" based on his return performance history. From 1980 to 2004, Simpson produced an average annual gain of 20.3%, compared to 13.5% for the S&P 500. In that time, he had only three negative years, and only four years of less than double-digit returns.

Later, in 2006, Buffett intimated that Simpson, "a top-notch investor with an outstanding long-term record," would be the natural replacement for him as CEO of Berkshire, were Simpson not a mere six years younger than him.

In a rare interview, Simpson in 2010 told the Chicago Tribune upon his retirement: "My approach is eclectic. I try to read all company documents carefully. We try to talk to competitors. We try to find people more knowledgeable about the business than we are. We do not rely on Wall Street-generated research. We do our own research. We try to meet with top management."

SQ Advisors LLC

Quickly dissatisfied with retirement, Simpson opened his own investment-advisory firm, SQ Advisors LLC, in Naples, Fla., on Dec. 20, 2010, with his wife. He began the firm with $150 million to $200 million in assets under management, primarily the money of his family and friends and charities, he told Bloomberg. At Sept. 30, his total portfolio value totals $1.17 billion.

Simpson currently has 15 stocks, with largest holdings of his former employer Berkshire Hathaway ( BRK.B ), as well as Fiserv ( FISV ), TE Connectivity Ltd. ( TEL ), Lowe's Companies ( LOW ) and Buffett favorite Wells Fargo ( WFC ). In his Berkshire Hathaway days, Wells Fargo was both he and Buffett's second largest holding.

In the third quarter, Simpson added to most of his holdings and reduced less than 1% of only Lowe's Companies Inc. and Dell Inc. ( DELL ). He sold out of only one position as well, Oaktree Capital Group LLC ( OAK ). Almost a third of the portfolio is weighted in the financial services sector, followed by consumer cyclical and technology stocks.

See the rest of Lou Simpson's stock holdings in his portfolio here. Also check out the Undervalued Stocks, Top Growth Companies and High Yield stocks of Lou Simpson.About GuruFocus: GuruFocus.com tracks the stocks picks and portfolio holdings of the world's best investors. This value investing site offers stock screeners and valuation tools. And publishes daily articles tracking the latest moves of the world's best investors. GuruFocus also provides promising stock ideas in 3 monthly newsletters sent to Premium Members .



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.



This article appears in: Investing

Referenced Stocks: COP , FISV , JNJ , TEL , WFC

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