By Business Wire, February 26, 2013, 09:30:00 AM EDT
Former Tap.Me CEO to Spearhead Sales, Account and Business Development
For Leading Digital Media-buying Platform
NEW YORK--(BUSINESS WIRE)--
MediaMath, the leading global digital media-buying platform, today
announced that Matt Spiegel has been promoted to Senior Vice President,
GM Americas. In the newly created role, Spiegel will be responsible for
leading MediaMath's sales, accounts and business development teams to
drive new and existing business, and implement partnerships that help
clients drive better advertising results through MediaMath's
industry-leading technology. He will report directly to MediaMath Chief
Strategy Officer Eoin Townsend.
Spiegel joined the company following the acquisition of the mobile ad
delivery platform Tap.Me in December 2012 and has served as SVP and GM
of Open, MediaMath's business and technology environment for digital
interoperability. MediaMath used the acquisition to establish a Chicago
office, which Spiegel has overseen since the acquisition.
He served as CEO of Tap.Me for more than a year, developing a technology
that is now part of MediaMath's TerminalOne media-buying platform. Prior
to Tap.Me, Spiegel held multiple roles at Omnicom Media Group as CEO of
Omnicom Media Group Digital, CEO of Annalect Marketplaces, and Managing
Partner of Annalect Ventures.
"Matt has been with our company for a relatively short time, and he's
already had a major impact on how we do business and how we develop
partnerships to serve our clients," said Joe Zawadzki, CEO of MediaMath.
"As our business continues to grow, we're going to benefit immensely
from Matt's contacts and wealth of experience in digital media and
advertising."
"Programmatic platforms have an immense amount of topical momentum, and
MediaMath has positioned itself to be a leader in the digital
advertising space both domestically and abroad," said Spiegel. "We've
successfully integrated new technology into MediaMath's platform to give
our clients more control over their buys in a single platform. I'm
excited to help lead the company as it expands on its vision."
About MediaMath
MediaMath's buying platform, TerminalOne, provides leading advertising
agencies and over one thousand brands - including half of the Fortune
500 - with the technology and back-office services to drive
transformative business results across display, video, mobile, and
social channels. These channels include Google AdExchange, Yahoo! Right
Media, Microsoft Ad Exchange, Facebook Exchange, The Rubicon Project,
AppNexus, PubMatic and hundreds of premium publishers like NBC, Fox
News, and Forbes. TerminalOne's OPEN architecture integrates with
hundreds of companies to provide a seamless media planning, data
management, and performance optimization solution.
Headquartered in New York, with offices in five countries, MediaMath is
a global leader in marketing technology. MediaMath has been included in
the INC. 500 Fastest Growing Companies, and has been named an AlwaysOn
"OnMedia 100" winner multiple times. MediaMath's investors include
Safeguard Scientifics (NYSE:SFE), QED Investors, Catalyst Investors and
Observatory Capital.
Source: MediaMath