In an effort to provide healthier food and beverage options to
its customers, worlds' leading fast food chain,
) recently teamed up with the Alliance for a Healthier
Generation, a non-profit organization, and announced the Clinton
Global Initiative (CGI) Commitment at the 2013 CGI Annual Meeting
in New York City.
Formed by Clinton Foundation and American Heart Association,
Alliance for a Healthier Generation spreads awareness among the
people regarding childhood obesity and provides solutions to
develop healthy food habits among the kids.
The purpose of this agreement is to encourage the company's
customers to have healthier foods rather than processed foods
such as French fries. McDonald's will be adding several low-fat
food items such as salads, fruits and vegetables in its value
meals. Under the CGI, the restaurateur will be concentrating on
promoting water, milk and juice as a beverage choice in its Happy
Meals, especially among kids. The company will be promoting these
food items through innovative marketing methods targeted at
This commitment is in line with McDonald's' prior initiative,
started in 2011, to offer nutritious and healthy products.
Initially, McDonald's in association with Alliance will launch
these initiatives at 20 major locations including the U.S., which
constitutes 85% of the company's total revenue. The company
intends to execute 30%-50% of this initiative by 2016 and
complete the implementation in these markets by 2020.
In today's world, obesity has become an epidemic. As per
Alliance, nearly 1 out of 3 children is obese which has a serious
health implication. Rising health concerns and increasing
awareness about obesity and related diseases have led to the
shift in consumer preference toward healthy and "good for you"
products. We believe the Zacks Rank #3 (Hold) company's new
efforts will help it to attract more health-conscious
Lately, several U.S. eateries have started offering healthier
food options, following the consumers' preference for fresh,
organic, nutritious and low-calorie food. Recently, the world's
No.2 hamburger chain,
Burger King Worldwide
), launched a low-calorie crinkle-cut French fry - Satisfries.
These fries contain 20% less calories than the regular ones.
Other Stocks to Consider
Other players in the restaurant industry that look attractive
at the current levels include
AFC Enterprises Inc.
Jack in the Box Inc.
). All these restaurateurs carry a Zacks Rank #2 (Buy).
AFC ENTERPRISES (AFCE): Free Stock Analysis
BURGER KING WWD (BKW): Free Stock Analysis
JACK IN THE BOX (JACK): Free Stock Analysis
MCDONALDS CORP (MCD): Free Stock Analysis
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