) entered into a partnership with shopkick, a major shopping
application, to enhance benefits for its customers by enabling them
to earn valuable rewards and special offers on purchases made at
participating retailers across the U.S. The official announcement
of the tie up was made yesterday.
Per the agreement, customers will earn "kicks" -- a reward
currency -- on making purchases via shopkick's Buy & Collect
program. Also, cardholders can earn 250 bonus kicks for every
MasterCard that will be connected to the Buy & Collect program
for a limited period at the onset of the partnership. Customers can
redeem these points to buy presents or movie tickets, download
In an effort to woo its customers with good deals and the
convenience of "in-store shopping," MasterCard will deploy its best
tools and analytics. It will also assist the merchants in
increasing sales and simultaneously measure the efficiency of their
"location-based" marketing skills. The company's partners and other
retailers can also benefit from this alliance going forward.
MasterCard remains focused on the requirements of its customers
and continue to add value amid a challenging economic environment
through its array of products that are user-friendly and flexible.
It currently retains a Zacks #3 Rank, which translates into a
short-term Hold rating. We retain our long-term Neutral
recommendation on its shares.
Keeping pace with MasterCard,
), its closest competitor is also expanding its services in every
possible way. Recently, it entered into a strategic alliance with
DirectCash, a provider of white label ATMs in Canada to provide its
cardholders the convenience of secure and fast access to funds
during their travel to Canada.
MASTERCARD INC (MA): Free Stock Analysis Report
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