) pronounced its decision to provide other U.S. debit networks
with the some of the payment technology solutions owned by the
company. MasterCard took such a step to support the prevalent
trend of acceptance of EMV solutions, where EMV stands for
Europay, MasterCard and Visa.
Through this deal the company will allow debit networks,
merchants, acquirers and processors to have access to
MasterCard's market-ready EMV solution. As a result financial
institutions can start issuing EMV cards immediately. This would
save precious time for these institutions which otherwise would
have to strive for new standards.
MasterCard will open this technology by allowing all debit
networks within the United States to use their brand name for the
payments processed through Maestro AID (application
MasterCard has been undertaking deals for some time now to
promote electronic payment solutions in the U.S. Through this
current move, the company aims to reduce chip entry costs and
complications in implementing EMV. As a result merchants and
acquirers will be able to maximize their investments and select
their debit networks. This will give them an upper hand in the
contemporary processing system where migration to EMV cards is
much in vogue.
Earlier in December 2012, MasterCard joined hands with mobile
wallet and transactions platform provider C-SAM to deliver mobile
commerce solutions to customers globally.
MasterCard is expected to release its fourth-quarter and full
year 2012 earnings results on Jan 31. The Zacks Consensus
Estimate for the fourth quarter of 2012 is pegged at $4.79, up
18.9% year over year. Earnings for the full year 2012 are
expected at $21.99, up 17.6 % year over year.
Earlier this month,
Discover Financial Services
) launched the new Cadence Bank Debit Card through its alliance
with Birmingham-based Cadence Bank. Through this alliance,
Discover Debit will provide network support to the Cadence debit
card holders in the second quarter of the year.
MasterCard carries a Zacks Rank #3 (Hold). Payment processors
Fidelity National Information Services
Global Payments Inc.
) carry a favorable Zacks Rank #2 (Buy) and are worth noting.
DISCOVER FIN SV (DFS): Free Stock Analysis
FIDELITY NAT IN (FIS): Free Stock Analysis
GLOBAL PAYMENTS (GPN): Free Stock Analysis
MASTERCARD INC (MA): Free Stock Analysis
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