International payment processing company,
) entered into a partnership deal with Kount to receive more
orders and enhance revenues. Kount is a leading fraud prevention
and management technology provider that helps companies in fraud
Currently, e-commerce has led to a massive increase in online
transactions globally. As with its increasing benefits, this has
also brought adverse effects like fraudulent transactions and
related cyber crime. The alliance aims at enabling merchants to
combat e-commerce fraud and trim down the resulting losses.
Pursuant to the deal, MasterCard will allow Kount and its
merchant clients to access its Expert Monitoring Fraud Scoring
for Merchants. The Expert Monitoring Fraud Scoring for Merchants
Application Programming Interface ("API") is a tool that is
responsible for detection and prevention of fraudulent purchases
By using the API, merchants can obtain the Expert Monitoring
System merchant fraud score which reveals the probability for a
transaction to be fraudulent. This allows them to have a clearer
idea regarding card behavior much beyond what the merchants can
view by themselves. As a result, merchants can reduce the errors
of accepting fraudulent transactions and rejecting valid ones.
Kount is the pioneering company that provided merchants with
MasterCard Expert Monitoring API. Through the integration of the
Expert Monitoring fraud score it now aims to enhance its merchant
fraud prevention platform thereby enabling merchants to reduce
the loss risk on account of fake online transactions. This will
assist merchants to stay ahead in the race to deal with this
cyber crime and acquire the potential to win.
MasterCard is working on its long-term growth strategy for
eCommerce. Towards this end, MasterCard announced a Memorandum of
Understanding (MoU) with China's leading eCommerce giant Alibaba
Group in Mar 2013. Moreover, the parties laid out other
business-related issues that deal with mutual aid and
collaboration as well as intellectual property violations.
MasterCard currently carries a Zacks Rank #3 (Hold). Among others
in the industry,
) carries a favorable Zacks Rank #1 (Strong Buy) while
Fidelity National Information Services Inc.
) carry Zacks Rank #2 (Buy) and are worth considering.
FIDELITY NAT IN (FIS): Free Stock Analysis
MASTERCARD INC (MA): Free Stock Analysis
VISA INC-A (V): Free Stock Analysis Report
VANTIV INC-A (VNTV): Free Stock Analysis
To read this article on Zacks.com click here.