Mason Equates Recent Experience at Groupon With Battletoads


Following the market close Thursday, Groupon (NASDAQ: GRPN ) announced that its CEO, Andrew Mason, would be leaving the company.

Rather than writing a bland farewell that claimed he wanted to spend more time with his family, Mason sent a colorful, yet sad letter to the company that often flirted with the comedic.

Here is the full text form of the letter:

"People of Groupon,

After four and a half intense and wonderful years as CEO of Groupon, I've decided that I'd like to spend more time with my family. Just kidding - I was fired today. If you're wondering why... you haven't been paying attention. From controversial metrics in our S1 to our material weakness to two quarters of missing our own expectations and a stock price that's hovering around one quarter of our listing price, the events of the last year and a half speak for themselves. As CEO, I am accountable.

You are doing amazing things at Groupon, and you deserve the outside world to give you a second chance. I'm getting in the way of that. A fresh CEO earns you that chance. The board is aligned behind the strategy we've shared over the last few months, and I've never seen you working together more effectively as a global company - it's time to give Groupon a relief valve from the public noise.

For those who are concerned about me, please don't be - I love Groupon, and I'm terribly proud of what we've created. I'm OK with having failed at this part of the journey. If Groupon was Battletoads, it would be like I made it all the way to the Terra Tubes without dying on my first ever playthrough. I am so lucky to have had the opportunity to take the company this far with all of you. I'll now take some time to decompress (FYI I'm looking for a good fat camp to lose my Groupon 40, if anyone has a suggestion), and then maybe I'll figure out how to channel this experience into something productive.

If there's one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what's best for our customers. This leadership change gives you some breathing room to break bad habits and deliver sustainable customer happiness - don't waste the opportunity!

I will miss you terribly.



While tongue-in-cheek at times, the letter still showed his immense passion for the company and the pangs of defeat surfaced multiple times.

In a world of quirky tech companies, Mason's resignation letter is not far out of the ordinary, but certainly demonstrates his passion for the company. If nothing else, it proves that passion alone cannot buoy a company.

Following the news, Groupon shares traded up 6.62 percent to $4.83.

(c) 2013 Benzinga does not provide investment advice. All rights reserved.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

This article appears in: Investing , Stocks

Referenced Stocks: GRPN


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