) recently launched an improved version of Behr Premium Plus, under
its famous program, BehrPro. Behr Premium Plus is a self-priming,
zero VOC (volatile organic compounds) interior paint.
The new formulation of Behr Premium Plus can be used on uncoated or
previously painted surfaces. There is no need to use a separate
primer, which considerably reduces painting time and labor. The
product is ideal for professional use as it conceals imperfections
and offers excellent finishing.
The improved formulation of Behr Premium Plus uses a faster drying
acrylic formula. Also, its GREENGUARD certified formula ensures
minimum paint odor, so that the home is ready for occupancy in
quick time. Even when combined with low VOC colorants, Behr's
PREMIUM PLUS interior line will continue to maintain its zero VOC
qualities, thus ensuring healthier interiors.
Headquartered in Taylor, Michigan, Masco manufactures, sells and
installs home improvement and building products. Behr is a
subsidiary of Masco Corporation. Behr paint is the leading brand in
the do-it-yourself market for architectural coatings. The company's
previous Behr products include Behr Premium Plus and Behr Premium
Plus Ultra Interior.
Product innovation has always been a part of the company's growth
startegy. Introduction of the new formulation of Behr is in line
with this strategy.
Overall, we are encouraged by Masco's continued focus on product
innovation and cost improvements. However, we prefer to wait and
see how the year actually shapes up for the company. Slow recovery
of the U.S economy and Euro-zone macroeconomic conditions are
affecting the company's results at present.
Masco Corporation carries a Zacks #3 Rank in the near term (Hold
rating). We currently have a Neutral recommendation on Masco
MASCO (MAS): Free Stock Analysis Report
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